OUR FANS

Passionate.
Loyal. Engaged.

From the iconic Daytona 500 to the thrilling NASCAR Playoffs and Championship Weekend, be a part of the action for over 250 days each year. With 38 weeks of racing, NASCAR offers unparalleled opportunities to connect with fans across all platforms.

Gain access, coverage, and association with a sport that captivates 70 million loyal fans through live events, broadcasts, digital platforms, and community engagement. Each race is a chance to showcase your brand and tell your story like never before.


 

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26 Markets Nationwide

NASCAR brings together local communities, regional fans, and nationwide audiences .

Over 70 Million Fans

NASCAR connects fans who are deeply loyal to the sport and the brands that support it.


Purchasing Power

NASCAR fans purchase more products from sponsors, making them the most brand-loyal audience in sports.


LARGEST MARKETS: 1. Los Angeles 2. New York 3. Chicago 4. Atlanta 5. Dallas

WHAT MAKES NASCAR UNIQUE FOR SPONSORS?

NASCAR fans are loyal!

Sponsorships and Partnerships with Nascar influences consumer behavior with fans agreeing that “I am more likely to consider purchasing a product if it is a NASCAR Sponsored Brand.

%

More Likely To Buy Sponsor Brand

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More likely to Recommend a Sponsor Brand

%

More Likely to Switch to a Sponsor Brand