KNOXVILLE, Tenn. – T3 Vodka, a premium vodka brand based in Knoxville, Tennessee, today announced its role as the primary sponsor for NASCAR Xfinity Series driver Logan Bearden (No. 14) and SS-Green Light Racing in three upcoming races during the 2025 season. T3 Vodka branding will appear on Bearden’s No. 14 Chevrolet Camaro SS at the following events:
- Saturday, May 31, 2025 – Tennessee Lottery 250 at Nashville Superspeedway (Lebanon, TN)
- Friday, June 27, 2025 – Focused Health 250 at Atlanta Motor Speedway (Hampton, GA)
- Friday, September 12, 2025 – Food City 300 at Bristol Motor Speedway (Bristol, TN)
Bearden, a rising talent in stock car racing and current driver of the No. 14 SS-Green Light Racing Chevrolet, will represent T3 Vodka in each of these high-profile events. The partnership showcases T3 Vodka’s commitment to its home region and provides high-visibility exposure as the brand expands into Georgia and neighboring markets.
“T3 Vodka is thrilled to team up with Logan Bearden and SS-Green Light Racing for the 2025 season,” said Mark Lester, Founder and President of T3 Vodka. “Tennessee is our home – and it’s the heart of our identity. Partnering with Logan for Nashville and Bristol just makes sense, and the Atlanta race gives us a perfect entry into Georgia. NASCAR is built on passion and heritage, and we bring that same spirit to every bottle we make. We’re proud to bring a premium product to a fanbase that values quality, authenticity, and a damn good time.”
“Nashville, Atlanta, and Bristol are not just iconic venues – they’re right in the middle of our target footprint,” Lester added. “This sponsorship helps us strengthen relationships with distributors and retailers while reaching NASCAR’s incredibly loyal and engaged fan base. It’s more than just branding — it’s a platform to grow our presence where it matters most.”
“It’s an honor to carry T3 Vodka on the No. 14 Chevrolet this season,” said Bearden. “They’re a Tennessee-born brand with big goals, and I’m excited to help bring that story to life on and off the track. Whether it’s at Nashville or under the lights at Bristol, we’re going to give them a show to remember.”
About T3 Vodka
T3 Vodka is a Knoxville-based premium vodka brand known for its hand-crafted spirit and meticulous 10-step filtration process. The 80-proof, American-made vodka has earned international acclaim, including a Gold Medal at the 2024 TAG Global Spirits Awards in Las Vegas and a Gold Medal at the 2024 SIP International Spirits Competition in San Diego. T3 Vodka is currently distributed across Middle and East Tennessee and is expanding into Virginia, Georgia, and Nevada. For more information, visit t3vodka.com.